Ad Manager 360 and Ad Exchange access
Monetize display, video and app inventory under NOMADE LAB's MCM network, with setup, policy checks and ad-quality controls handled by our team.
For publishers
NOMADE LAB connects publishers to Google Ad Manager 360 and Ad Exchange through its MCM network (display, video and app inventory) with yield management, programmatic deals and revenue dashboards built on your own data.
- Monetization stack
- Google Ad Manager 360
- Ad Exchange
- Open Bidding
- DV360 (demand)
- Google Cloud · BigQuery
- Looker Studio
What you get
The monetization stack of a large media group, run for you.
Yield management
Floor pricing, Open Bidding, header bidding, deals and direct campaigns tuned weekly by operators who also buy on DV360.
Revenue dashboards on your data
Ad Manager data extracted into BigQuery and served in real-time dashboards: fill, eCPM, revenue by unit, advertiser and geo.
A buy side in the same house
Our DV360 and multi-DSP desks run media for brands and agencies in 5 countries: a direct path to PMPs and programmatic guaranteed deals for your inventory.
NOMADE LAB services
Everything NOMADE LAB does, in two groups: services our team runs on your accounts, and the NOMADE LAB Platform and technology work behind them.
NOMADE LAB managed services
Run by NOMADE LAB operators on the client’s own advertising accounts.
- NOMADE LABAdvertising and marketing servicesAdvertising and marketing programs for brands, agencies and publishers.
- NOMADE LABDigital marketing servicesPaid media, search, social, retail media and CTV run as one plan.
- NOMADE LABOnline advertising servicesOnline advertising on Google, Amazon, Meta, TikTok, ChatGPT and programmatic exchanges.
- NOMADE LABMedia buying services for othersWe buy advertising media on behalf of our clients, on DV360, Amazon DSP and other platforms.
- NOMADE LABAdvertising media planningMedia plans by market, audience, channel and budget.
- NOMADE LABDevelopment of advertising campaignsCampaign strategy, structure, audiences, creative rotation and launch.
- NOMADE LABMarketing consultationSenior advice on media, measurement and AI visibility.
- NOMADE LABEcommerce strategy consultingStores, product feeds and media working as one commerce system.
- NOMADE LABBusiness intelligence data analysisAnalyzing and compiling business data into dashboards and insights.
- NOMADE LABBusiness performance analysisMeasuring results across channels and markets to guide decisions.
NOMADE LAB Platform & technology
The NOMADE LAB Platform is a cloud-based platform our clients access online through a web browser, managed by our team or used self-service. It is software as a service (SaaS): nothing is downloaded, installed or sold, and clients use it for as long as their service is active. Alongside it, NOMADE LAB designs and builds websites, software and data infrastructure.
- NOMADE LABSaaS for running advertising campaignsCloud software, accessed online, to set up and run advertising campaigns.
- NOMADE LABSaaS for planning, managing and reporting on media buyingCloud software, accessed online, to plan, manage and report on advertising media buying.
- NOMADE LABCloud software for data management and analyticsTemporary use of non-downloadable cloud-based software for data management and analytics.
- NOMADE LABWeb site design and developmentWebsites, landing pages and stores designed and built by our team.
- NOMADE LABSoftware developmentCustom software built for our clients.
- NOMADE LABSoftware development for data analyticsData pipelines, integrations and analytics tools.
- NOMADE LABData warehousingClient data stored and organized in cloud data warehouses.
- NOMADE LABTechnology consulting in digital infrastructureAdvice on the digital infrastructure behind marketing and data.
Plug in at the level you need.
Grow as revenue grows.
Your ad ops team runs Ad Manager. We provide MCM access, Ad Exchange and platform support.
Your team
- Ad Manager operations
- Direct sales
- Trafficking
- Yield
NOMADE LAB
- MCM access
- Ad Exchange
- Platform support
Your team sells and traffics. We handle yield, policy and reporting.
Your team
- Direct sales
- Trafficking
NOMADE LAB
- Yield
- Policy
- Reporting
- MCM and Ad Exchange
We run the full monetization stack. You get the revenue report.
Your team
- Your content and audience
NOMADE LAB
- Ad Manager operations
- Yield
- Policy
- Deals
- Revenue reporting
Start with Ad Exchange on one property. Add units, apps and deals as revenue grows.
Where publishers usually start
-
Ad Manager 360
Broadcasters and news sites moving to Ad Manager 360
Migration, unit structure, Ad Exchange and a yield dashboard from week one.
-
Streaming
Streaming and content platforms
Video and display monetization architecture built around a content engine, not bolted on after.
-
In-app
App publishers adding Ad Exchange demand
In-app inventory on Ad Manager 360 with Open Bidding and policy handled.
-
Networks
Networks of sites that need one parent account
MCM structure, consolidated reporting and payments across properties.
Labs on a typical publisher engagement
- nomad:exchangeMedia
- nomad:endpointData
- Development
Selected work
Publishers monetizing on NOMADE LAB's network.
Full digital content engine and programmatic monetization architecture on Google Ad Manager.
Yield management dashboard on Ad Manager 360: extraction pipeline into BigQuery and Looker Studio.
Expertise, without the hype.
- Access level on Google Marketing Platform, Amazon DSP, Meta and TikTok
- Tier 1
- Countries with local teams: US, MX, CO, AR, ES
- 5
- Advertising, analytics and cloud platforms with direct access
- 20+
- Years of hands-on platform experience in the founding team
- 17+
Let’s talk
Tell us what you serve.
Tell us what you serve.
We’ll tell you how to plug in.
Share your properties, formats and monthly impressions. We'll come back within two business days with the access level and a first yield read.
Prefer email? [email protected]